More Than Just Ice Cream: The Ben & Jerry’s Story
When you think of Ben & Jerry’s, delicious ice cream flavors like Chunky Monkey or Cherry Garcia probably come to mind. However, this iconic brand is celebrated for much more than its tasty treats. Ben Cohen and Jerry Greenfield built a company with a revolutionary vision from day one, proving that business can be a powerful force for good.
Their mission goes significantly ‘Beyond the Pint,’ integrating progressive values into every scoop. The company operates on a unique three-part mission: product, economic, and social. This innovative approach aims for ‘linked prosperity,’ ensuring success benefits everyone involved.
The Triple Mission: Linked Prosperity in Action
At the heart of Ben & Jerry’s philosophy is the concept of linked prosperity. This means that as the company thrives, so do its employees, suppliers, customers, and the communities it touches. This holistic view of business responsibility sets them apart in the corporate world.
Their commitment is outlined in a clear set of progressive values. These values guide their efforts to advance human rights, promote dignity, and support social and economic justice. They also work tirelessly to protect and restore Earth’s natural systems, making a real difference globally.
Ethical Sourcing: From Farm to Freezer
Ben & Jerry’s takes its values seriously, especially when it comes to its ingredients. The company is a pioneer in values-led sourcing, using its purchasing power to drive positive change. This includes a strong commitment to Fairtrade-certified ingredients.
For instance, their sugar, cocoa, vanilla, banana, and coffee are all Fairtrade-certified. This ensures farmers receive a social premium on top of the purchase price, directly supporting their communities. Furthermore, Ben & Jerry’s was the first dairy buyer to adopt the Milk with Dignity program. This program works to ensure dignified working and living conditions for farmworkers in their dairy supply chain.
Advocacy and Activism: A Voice for Change
Beyond sourcing, Ben & Jerry’s is a vocal advocate for various social and environmental causes. They don’t shy away from taking public stances on critical issues. The brand actively supports human rights, LGBTQ+ rights, refugee rights, and climate justice.
They have publicly opposed oil drilling in the Arctic and advocated for strong climate action. Additionally, they champion criminal justice reform, using their platform to engage consumers on these vital topics. This activism is deeply embedded in their brand identity, making them truly unique.
Community Investment and Global Impact
From its earliest days, Ben & Jerry’s established the Ben & Jerry’s Foundation. This foundation pledges a significant portion of the company’s annual pre-tax profits to fund community-oriented projects and grassroots activism. They invest in the future of the communities they serve.
They also partner with social enterprises that share their belief that business can be a force for good. Notable partners include Greyston Bakery, known for its brownies, and Rhino Foods. These collaborations further amplify their positive impact.
To communicate such extensive values and mission across diverse global markets, tools like Doctranslate.io can be invaluable. Businesses striving for global linked prosperity can use it to ensure their mission statements and advocacy materials are accurately translated. You can even consult their user manual for seamless integration.
Join the Movement: One Pint, One Planet
Ben & Jerry’s continues to exemplify how a company can integrate social issues into its core business model. Their dedication to making a positive impact on the world, one pint at a time, serves as an inspiration. It shows us that every purchase can support a greater cause.
So, the next time you enjoy a pint of Ben & Jerry’s ice cream, remember you’re not just savoring a delicious dessert. You’re also supporting a company that actively strives for a better world. Explore more about their incredible journey and consider how your own actions or business ventures can contribute to positive change.
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