In a world overflowing with multi-step routines and endless product options, sometimes less truly is more. Enter Rhode, the skincare line founded by Hailey Rhode Bieber. Launched in June 2022, Rhode carved out a space for itself by championing a focused, minimalist approach to achieving healthy, radiant skin.
If you’re curious about simplifying your routine or just want to understand the hype around the ‘glazed donut’ look, you’re in the right place. This guide breaks down what makes Rhode stand out. It’s all about curated essentials designed to support your skin’s natural barrier.
The Philosophy Behind the Glow
Hailey Bieber’s vision for Rhode was simple: create a concise collection of high-quality, essential skincare products. She aimed for a ‘less-is-more’ philosophy, similar to building a perfect capsule wardrobe. The goal wasn’t to launch hundreds of products, but rather to perfect a few core items.
This approach resonates with many people feeling overwhelmed by complex skincare regimes. By focusing on key formulations, Rhode encourages users to pare down their routines. It’s about giving your skin what it truly needs without unnecessary steps or ingredients.
Core Essentials That Started It All
Rhode initially launched with a tight edit of just three products. These were designed to work together to provide hydration and support the skin barrier. They quickly became cult favorites.
- Peptide Glazing Fluid: A serum designed for hydration and that signature dewy finish.
- Barrier Restore Cream: A moisturizer focused on nourishing and repairing the skin barrier.
- Peptide Lip Treatment: A thick, glossy lip balm to keep lips soft and hydrated.
These initial offerings set the tone for the brand’s focus. They prioritized ingredients known for hydration and barrier support, like peptides and ceramides. Many initial formulas deliberately avoided harsh actives, aiming instead to soothe and protect.
Achieving the ‘Glazed’ Look
One of the key aesthetics associated with Rhode is the ‘glazed donut’ look. This refers to skin that appears incredibly hydrated, dewy, and plump. It’s not about heavy makeup but about healthy skin shining through.
Rhode products are formulated specifically to help achieve this effect. They layer hydration and nourishment to create a supple, luminous complexion. It’s a look that feels fresh and healthy, emphasizing skin vitality over matte perfection.
Expanding the Collection
While starting minimalist, Rhode has thoughtfully expanded its line since its launch. They’ve introduced new essentials based on user needs and feedback. This growth includes products for cleansing, different lip treatments, and face mists.
Each new addition aims to complement the existing core range. The brand maintains its focus on essential, effective formulas. This expansion allows users to build a slightly more comprehensive Rhode routine while still adhering to a relatively simple structure.
The Future of Rhode
Exciting changes are on the horizon for Rhode. In May 2025, the brand announced its acquisition by e.l.f. Beauty. This significant development is set to make Rhode products more accessible to a wider audience.
The acquisition is expected to increase availability, including bringing Rhode to physical stores like Sephora. This means it will be easier than ever to experience the Rhode minimalist magic for yourself. For those interested in reading international reviews or understanding product descriptions in other languages, tools like Doctranslate.io can be incredibly helpful for translating documents like user guides or product comparisons found online. Check out their user manual for tips.
Simplifying Your Skincare Journey
Rhode offers a refreshing perspective in the often-complicated world of skincare. By focusing on essentials and healthy skin function, they make achieving a radiant complexion feel achievable. The brand proves that you don’t need dozens of products to see results.
Whether you’re a skincare novice or looking to declutter your routine, the Rhode philosophy of thoughtful, effective minimalism is worth exploring. It’s about nurturing your skin barrier and embracing that coveted, healthy glow.
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