TWICE, the powerhouse K-pop girl group formed by JYP Entertainment, has maintained remarkable popularity since their debut in 2015.
They’ve earned the title of ‘The Nation’s Girl Group’ in South Korea. Their enduring success can be attributed to a blend of factors, including their strong connection with their dedicated fanbase, known as ONCE, their evolving musical style, and strategic global activities.
Despite being nearly a decade into their career, TWICE continues to be a prominent force in the K-Pop industry, consistently engaging fans with new music and performances.
The Power of ONCE: A Dedicated Fanbase
A significant pillar of TWICE’s sustained popularity is their fervent and active fanbase.
ONCE demonstrates unwavering support through various means, such as purchasing albums, streaming their music, participating in award show voting, and actively engaging with the group on social media platforms.
This strong fan engagement fosters a ‘participatory culture’ where fans contribute to the group’s visibility through activities like creating dance covers and fan art.
The members of TWICE also actively reciprocate this support by interacting with fans online and showing appreciation.
Music Evolution and Catchy Hits
TWICE initially rose to prominence with their bright and catchy ‘color pop’ sound.
This was exemplified by hit songs like ‘Cheer Up’ and ‘TT,’ which were widely popular for their addictive melodies and memorable choreography.
While they have explored more mature concepts in recent years, their music continues to resonate with a broad audience.
Their extensive discography, including numerous Korean and Japanese releases, provides a wide range of music for fans to enjoy.
Global Strategy and Multinational Appeal
The group’s strategic approach to the global market has also played a crucial role in their lasting success.
Capitalizing on the Korean Wave, TWICE’s diverse lineup, featuring members from South Korea, Japan, and Taiwan, has helped them build a substantial international following.
Their success is particularly notable in markets like Japan, where they achieved significant early success, breaking records for K-pop girl groups on the Oricon Albums Chart.
Evolving Industry Standing
While some reports suggest shifts in their performance on domestic charts compared to their earlier years, TWICE continues to demonstrate impressive album sales.
They also maintain the ability to successfully hold large-scale concerts and tours globally.
This highlights their strength as a ‘fandom-type’ group, with a dedicated fanbase driving their commercial success, a characteristic noted by industry experts like the Director of Circle Chart.
Their consistent high album sales further underscore this point.
Latest Activities and Future Outlook
Recent activities serve as a clear indicator of TWICE’s ongoing popularity and impact.
In November 2024, TWICE undertook significant promotional activities in Los Angeles leading up to the release of their mini-album ‘STRATEGY.’
These events included a record-breaking appearance on Amazon Music Live and a highly successful virtual meet-and-greet on the Roblox platform.
This demonstrates their ability to connect with fans through innovative channels and build anticipation.
The anticipation surrounding the ‘STRATEGY’ album and the subsequent fan engagement further solidify their strong position in the global market.
For international fans, keeping up with all the content and news can be exciting but challenging, especially with content released in multiple languages.
Tools like Doctranslate.io can be incredibly helpful for translating interviews, articles, or fan messages to fully immerse yourself in the fan experience.
Learning how to use such tools is simple; you can usually find details in their user manual.
Conclusion: A Legacy of Connection and Music
In conclusion, TWICE’s enduring popularity is a testament to the deep connection they share with their devoted fanbase, their ability to evolve their music while retaining their signature appeal, and their strategic international endeavors.
Their latest comebacks and promotional activities underscore that TWICE remains a highly relevant and beloved group, continuing to thrive on the strength of their music and the unwavering support of ONCE.
As TWICE continues their journey, exploring their diverse discography and following their global activities is a rewarding experience for any K-pop enthusiast.
Don’t let language barriers hold you back from enjoying content; consider using translation tools to connect even more deeply with your favorite artists.
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