Vietnamese social media is witnessing a vibrant wave of discussions surrounding the phrase ’em xinh say hi’ (pretty girls say hi). More than just a casual greeting, it has become the name of a trend, associated with a promising new reality TV show. Where does the appeal of ’em xinh say hi’ come from that it creates such a strong effect?
This trend originates from a music reality TV show called ‘Em Xinh Say Hi’. This is a project invested by VieON and Vie Channel, with the goal of finding and building a new generation of female idols with ‘Real Aura’ – a real, radiant, and unlimited appeal. The ’em xinh’ participating in the program are expected to be multi-talented in music and dance while still maintaining the graceful, feminine characteristics of Vietnamese women.
‘Real Aura’ and A Multicolored Cast of Em Xinh
One of the factors that makes the program special is the ‘Real Aura’ concept. This concept not only focuses on physical beauty but also emphasizes demeanor, confidence, and the ability to break personal boundaries through music and dance challenges. This is a fresh approach, seeking talents that truly shine from within.
The program brings together 30 female artists from many generations, from the late 8X to Gen Z. This combination creates a diverse picture of personality and musical styles. Familiar names such as Tlinh, Pháo, Vũ Phụng Tiên, Bích Phương, Phương Ly, Orange, Lâm Bảo Ngọc, Phương Mỹ Chi… have sparked curiosity and created lively discussions on social media even before the show aired.
‘Boasting’ Culture and Entertainment Interaction
An entertainment highlight that cannot be missed is the interaction between the contestants. In particular, the humorous ‘boasting’ element, inspired by the show ‘Anh Trai Say Hi’ (Hello Brother), has contributed to creating memorable and easily spreadable moments. The ‘boasting’ culture, popularized by Anh Tú Atus in ‘Anh Trai Say Hi’, is full of confidence, sometimes adorably ‘over the top’ about one’s abilities, accompanied by gentle ‘digs’ at opponents.
These ‘boasts’ not only bring laughter but also show the strong personalities of the contestants. They create unique content, making viewers feel close and want to share. This entertainment factor has greatly contributed to retaining viewers and creating appeal for ’em xinh say hi’ on online platforms.
Catchy Music and Impressive Stages
The quality of music and performances is also a key factor. The ‘Em Xinh Say Hi’ program is meticulously invested in sound, lighting, and stage design. The songs in the program quickly climbed to the top of trending music on platforms like YouTube.
Impressive performances not only showcase the talents of the contestants but also bring a visually and aurally satisfying experience to viewers. This encourages viewers to search for their favorite performances, share them, and discuss them enthusiastically, helping to maintain the heat for the name ’em xinh say hi’.
Strong Spread on Social Media
It can be said that social media is the fertile ground that helps the ’em xinh say hi’ trend explode. This keyword appears everywhere, from posts expressing opinions, comments under videos to viral spliced clips. The ability to create large discussions and attract millions of views for broadcast episodes proves the strong media appeal of the program.
This spread is also driven by fans of participating artists and the online community in general. They constantly share information, images, and videos related to the program, creating a domino effect. This shows that the program has succeeded in connecting and creating a community interested in ’em xinh say hi’.
In the context of strong digital content development, the fact that a television program creates a strong social effect like ‘Em Xinh Say Hi’ is proof that investing in quality content and the ability to grasp audience tastes are extremely important. Sometimes, tracking and analyzing trends on social media requires processing many different types of information. If you need to process text or documents related to international trends, for example, online tools like Doctranslate.io can be a powerful assistant to help you translate quickly. You can also refer to the user manual to better understand how to use this tool.
In summary, the appeal of the ’em xinh say hi’ trend on social media comes from the combination of a reality TV show with a unique concept (‘Real Aura’), a diverse and talented cast of contestants, entertaining interactions with a strong ‘boasting’ element, music and stages that are invested in, and the ability to create and maintain lively discussions on online platforms. This is not just a simple entertainment program but also a notable digital cultural phenomenon.
What do you think about the ’em xinh say hi’ trend? What is the most impressive factor for you? Share your opinions and don’t forget to explore more useful tools that can help you process all kinds of online documents effectively!

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