The brand ‘Eating With Ba Tuyet’ (Eating With Mrs. Tuyet) was once a familiar name on social media platforms, notable for the simple, rustic image of Mrs. Do Thi Tuyet. Originating from a farmer in Thai Nguyen, she became a social media phenomenon thanks to her attractive cooking and sales videos. Her products, such as boneless chicken feet or spicy toothpicks, were very popular.
The Rise and Establishment of the Company
With rapid popularity, the brand ‘Eating With Ba Tuyet’ developed strongly. To professionalize business operations, Eating With Ba Tuyet Trading and Service Joint Stock Company was established in May 2023. This company mainly operates in the wholesale of food and operates a TikTok channel. The initial charter capital was 2 billion VND, later increased to 5 billion VND.
The brand quickly achieved success on TikTok Shop. Products such as boneless chicken feet, snacks, cheese chicken thighs, and spicy toothpicks achieved impressive sales. The combination of Mrs. Tuyet’s friendly image and trendy snacks created great appeal for ‘Eating With Ba Tuyet’.
Information Causing Public Stir
The information that Eating With Ba Tuyet Trading and Service Joint Stock Company officially dissolved recently surprised many people. A brand that was on the rise suddenly stopped company operations. This raises many questions about the real reason behind this decision.
Reasons for Dissolution
According to the official announcement, the reason for the dissolution is that the company had difficulty finding a market and the business was not effective. The company said it no longer needs to continue business operations under the joint stock company model.
However, besides business reasons, the brand ‘Eating With Ba Tuyet’ also faced some scandals regarding product quality. These issues appeared before the company dissolved and may have affected the brand’s reputation. The discovery of ‘foreign objects’ in food packages or errors in the production date are notable events.
Quality Scandals
Negative feedback from customers regarding product quality is a noteworthy point. Some customers reported finding ‘foreign objects’ in ‘Eating With Ba Tuyet’ products. More seriously, there were cases where products were printed with the wrong production date, even a date in the future.
Although the company issued explanations and committed to reviewing production processes and quality control, these events certainly had a significant impact on consumer confidence. In a competitive online business environment, reputation is extremely important.
What Future for ‘Eating With Ba Tuyet’?
Although the company has dissolved, the story of ‘Eating With Ba Tuyet’ has not necessarily ended. According to information, the individual business household of Mr. Nguyen Minh Truong, Mrs. Tuyet’s son and the owner of the brand, is said to be operating normally. This shows that the brand may continue to exist in another form.
NMT Food Co., Ltd. also announced that it is the unit authorized by Mr. Nguyen Minh Truong to produce and trade products. This is seen as a move to transform the operating model to adapt to the new situation. Perhaps this is the direction for ‘Eating With Ba Tuyet’ to continue serving customers.
Business Lessons From ‘Eating With Ba Tuyet’
The story of ‘Eating With Ba Tuyet’ is an example of how the boom in online business comes with many challenges. From a social media phenomenon, building a sustainable business model requires more than just initial popularity.
Product quality and reputation management are extremely important. In the digital environment, information spreads very quickly, both positive and negative. To expand the market or even communicate with international partners, overcoming language barriers is essential. Support tools like Doctranslate.io can help translate business documents, contracts or product content effectively, opening up new opportunities.
Hopefully, the brand ‘Eating With Ba Tuyet’ will find a suitable direction to continue developing and overcome the problems that have occurred. This story is a thought-provoking lesson for those who are and will be entering the potential but challenging field of online business.
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