What is Rhode and Why is it Everywhere?
Have you scrolled through social media lately and seen sleek, minimalist packaging and glowing skin? Chances are, you’ve encountered Rhode.
Founded in June 2022 by Hailey Rhode Bieber, this skincare brand quickly captured attention and became a social media sensation.
Its rapid rise is largely thanks to its association with Hailey Bieber and its strategic online presence.
Behind the Minimalist Philosophy
Rhode operates on a ‘one of everything really good’ philosophy.
They offer a curated line of essential, high-performance skincare and hybrid makeup products.
The focus is on nourishing the skin barrier and achieving that coveted dewy, ‘glazed donut’ look.
Formulations are designed to be effective, clean, and affordable, often featuring key ingredients like peptides.
The Secret Sauce of Viral Success
Rhode’s success on social media wasn’t accidental.
Hailey Bieber’s personal influence and promotion of the ‘glazed skin’ aesthetic were powerful drivers.
The brand masterfully aligns with beauty trends and creates buzz around new releases.
Strategic collaborations, like the unexpected one with Krispy Kreme, also generated significant hype, leading to products selling out instantly and long waitlists.
Popular Products You Might Know
While the initial launch featured three core products – the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment – the line has expanded.
Some of the most talked-about items include the Peptide Glazing Fluid, the Glazing Milk, and the Peptide Lip Balm.
These products are central to achieving the brand’s signature glow.
The Big News: Joining the e.l.f. Beauty Family
In a major development announced in May 2025, e.l.f. Beauty acquired Rhode.
This deal, valued at up to $1 billion, signals a new era for the brand.
Hailey Bieber will continue to play a crucial role as founder, chief creative officer, and head of innovation for Rhode under e.l.f. Beauty.
This acquisition is set to dramatically expand Rhode’s global reach and distribution, including availability in Sephora stores in North America and the U.K. by late 2025.
Expanding Global Reach and Communication
As Rhode continues to grow internationally, communicating with a global audience becomes key.
Translating product information, website content, and marketing materials into multiple languages is essential.
Tools like Doctranslate.io can be incredibly helpful for businesses managing multilingual documents and ensuring their message resonates across borders.
Understanding how to use such platforms efficiently can be found in their user manual.
What’s Next for Rhode?
From a viral social media sensation to becoming part of a major beauty conglomerate, Rhode’s journey has been remarkable.
Its focus on simple, effective formulas resonated deeply with consumers seeking healthy, glowing skin.
With expanded distribution on the horizon, the Rhode phenomenon is likely to continue taking over feeds worldwide.
Explore the brand’s products or learn more about global communication tools like Doctranslate.io to stay ahead in our interconnected world.
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